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Pure Goodness for a Healthy Life.

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Pure Goodness for Every Kitchen

Discover our range of natural, high-quality food essentials, crafted to bring purity, authentic taste, and wholesome goodness to your everyday cooking.

Aata

Aata

Fresh, nutritious, and high-quality Aata and flour..

Cosmetics & Edible Oils

Cosmetics & Edible Oils

Pure • Natural • Quality

Daliya

Daliya

Pure • Natural • Quality

Edible Oils

Edible Oils

Pure. Natural. Healthy.

Falahari Aata

Falahari Aata

Pure • Natural • Quality

Masalas

Masalas

Aromatic • Authentic • Full of Flavour

Customer Favourites

Our Best Sellers

Everyday favourites made with quality ingredients for delicious family meals.

Desi Mathania Mirch Powder Sale

Desi Mathania Mirch Powder

★★★★★ 4.7 (309+ Reviews)
Original price was: ₹800.00.Current price is: ₹65.00.
Teekha Tez Mirch Powder Sale

Teekha Tez Mirch Powder

★★★★★ 4.8 (304+ Reviews)
Original price was: ₹800.00.Current price is: ₹50.00.
Kashmiri Mirch Powder Sale

Kashmiri Mirch Powder

★★★★★ 4.6 (299+ Reviews)
Original price was: ₹1,600.00.Current price is: ₹200.00.
Live & Pure® Premium Bajri Atta Sale

Live & Pure® Premium Bajri Atta

★★★★★ 4.6 (296+ Reviews)
Original price was: ₹50.00.Current price is: ₹30.00.
Pumpkin Seed Oil Sale

Pumpkin Seed Oil

★★★★★ 4.7 (288+ Reviews)
Original price was: ₹600.00.Current price is: ₹350.00.
Black Cumin Seed Oil Sale

Black Cumin Seed Oil

★★★★★ 4.6 (284+ Reviews)
Original price was: ₹600.00.Current price is: ₹350.00.
Hemp Seed Oil Sale

Hemp Seed Oil

★★★★★ 4.7 (273+ Reviews)
Original price was: ₹600.00.Current price is: ₹350.00.
Jyotishmati Oil Sale

Jyotishmati Oil

★★★★★ 4.6 (266+ Reviews)
Original price was: ₹800.00.Current price is: ₹400.00.
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LIVE & PURE

Pure Ingredients. Better Everyday Meals.

We bring together quality ingredients, traditional goodness and modern packaging to make everyday cooking better for your family.

Discover Our Story →
Ingredients Traditional
Why Live & Pure

Purity You Can Taste. Quality You Can Trust.

Live & Pure is built around a simple idea — bringing better ingredients and authentic taste to everyday Indian kitchens.

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Quality Ingredients

Carefully selected ingredients for better quality.

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Traditional Goodness

Inspired by traditional food preparation methods.

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Pure & Natural

Focus on authentic taste and natural goodness.

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Freshly Packed

Packed carefully to preserve freshness.

Our Promise

From Source to Your Home

01

Source

Carefully selected quality ingredients.

02

Process

Traditional goodness with careful processing.

03

Pack

Carefully packed to maintain freshness.

04

Deliver

Delivered safely to your doorstep.

Customer Love

Loved by Indian Families 

 
 
 
 
 
 
 
  
 
 
 
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 Pankaj Jajoo profile picture 
 
 
 Pankaj Jajoo 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Suprb Goods and Very Highgenic product
  
 
  
 
 
 
 Posted on Google Google 
 
 Amit kotiyal profile picture 
 
 
 Amit kotiyal 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Nice ground nut oil with good health results
  
 
  
 
 
 
 Posted on Google Google 
 
 jitendra sharma profile picture 
 
 
 jitendra sharma 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
All products is good, special almond oil and mustard oil.i have used from last 4 months regularly. Please try it .
  
 
  
 
 
 
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 kavita pandya profile picture 
 
 
 kavita pandya 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Bahut
hi badiya or orignal product h
  
 
  
 
 
 
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 Jitendra Mitrucka profile picture 
 
 
 Jitendra Mitrucka 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Excellent really love the purity and quality of all the products
  
 
  
 
 
 
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 varsha sharma profile picture 
 
 
 varsha sharma 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I liked the quality here and it was very good for our health.
  
 
  
 
 
 
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 udita kejriwal profile picture 
 
 
 udita kejriwal 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Excellent quality
  
 
  
 
 
 
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 Krishan Kant Kala profile picture 
 
 
 Krishan Kant Kala 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Excellent quality 👌
  
 
  
 
 
 
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 Pooja Singh profile picture 
 
 
 Pooja Singh 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Very good pure and hygiene product I love it
  
 
  
 
 
 
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 Anshul Keswani profile picture 
 
 
 Anshul Keswani 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Must try amazing quality